Quick service restaurants – commonly referred to by the acronym QSR – serve as many American’s go-to for a quick and easy dining experience. Whether you’re looking for a quick bite to eat while on a road trip, a quick bite after the kid’s baseball game, or an afternoon snack, QSRs have become mainstays for American out of home eating. This can be clearly demonstrated by the sheer volume of QSRs across the country. A 2017 NPD Group survey showed 351,121 QSRs in the U.S.
While the QSR experience is simple, fast, and convenient, the space has seen a trend of adopting new technology to enhance the customer experience – namely in the form of self-service food ordering kiosks. These self-service kiosks can now be found in some of the largest QSR chains in the country, like McDonald’s, Subway, and Wendy’s. Even smaller independent QSR operations are enjoying the benefits.
Decrease the Congestion
One of the biggest attractions of the QSR experience centers around getting served quickly. However, due to their popularity and high volumes of customers, especially during peak times, many QSRs struggle to effectively manage and prevent congestion. Self-service ordering Kiosks allow customers to both place and pay for their orders at the kiosk. The result is QSRs reduce the number of people waiting in line to order and standing in the entrance area waiting for food.
Increased Order Capacity
As self-service kiosks increase the rate at which customers are able to place their orders, they also increase the capacity and number of orders that can be filled within a given time period. They go hand in hand. When an establishment redirects its time and attention away from entering orders to focusing on food preparation, orders get turned around more quickly. The increase in order capacity allows customers to get their food faster, and restaurants can increase order output without increasing costs.
Personalized Experience
QSR ordering kiosks allow customers to personalize their orders to create a unique and personalized experience. At the same time, the kiosks free employees to give more personal one-on-one assistance when they have questions during the ordering process. While self-service kiosks have yet to find their way into every QSR across the country, there’s no denying that the concept is packed with benefits for both customers and owners and will continue to gain momentum.
Ready to Try a Self-Serve Kiosk for Your Business?
Knowing the intended use of your kiosk system, who your users are, and what they want to do is the first step to getting the perfect design for a custom kiosk. If you’re considering designing a custom kiosk for your company or organization, call or send us an email. We can help you with design from start to finish, then engineer and manufacture your kiosks.
Find out how a perfectly designed custom kiosk can transform your bottom line and improve customer and employee service.
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